How Do You Market Real Food Like It’s Junk Food?
Forget emphasising the health benefits of real food, package them and sell them like they’re junk food. Just telling people to eat vegetables doesn’t work, they’re so used to being marketed to with expensive advertising campaigns.
When you think of exciting snacks, baby carrots don’t exactly jump out. So don’t fight it, go with it and sell them as junk food. Who says healthy can’t be fun?Baby carrots - eat em' like junk food. See the brilliant marketing campaign targeted at the junk food market.
The test campaign of ” Baby Carrots – Eat Em Like Junk Food ” was an outstanding success. They even had baby carrot vending machines. Brilliant! These baby carrots also come with their own App – the world’s first video game powered by the sound of a baby carrot crunch.
Jeff Dunn is the CEO of Boathouse Farms, he also used to be a top executive at Coca-Cola. This is exactly the match we need. By using junk food marketing tactics but on real food could just be the answer we need to move people away from fake food and food products.
So are there any advertising gurus out there willing to take on eggs, kale and broccoli? How would you make spinach so 2015? Which real food would you like to see transformed by marketing?
And remember – Baby Carrots – Eat Em Like Junk Food