A sugar tax has been talked about for years, but surprisingly it was announced today in the UK. Jamie Oliver, says the sugar tax is bold, brave and fair. It's about protecting our kids and it will happen in 2 years to allow the food manufacturers to begin removing sugar from their product or from our shelves.
This is a profound moment that will travel the globe and other governments may have the conviction to push their own sugar tax.
UK Sugar Tax Just Announced
It's time to get 'medieval' on sugar.
Why is sugar sweetened drinks up for a sugar tax and not cakes, biscuits and chocolate? Jamie Olive says sugar sweetened drinks have earned their right to be focused on. Sugar sweetened drinks are the largest source of sugar in a children's diet. The biggest killer is diet related disease but no one talks about it.
The food industry doesn't want clarity, because when there is clarity, people make better choices. You need to change the rules of the game. Honesty and integrity are needed by the food industry. It's about addressing business.
Sugar Tax On Sweetened Milks?
This sugar tax does not cover sugar sweetened milks, but I'm pretty sure they'll be on the list before too long.
The Secrets Of Sugar
And one last clip, for those of you unaware of the dangers of sugar, this is an excellent documentary that really delves into sugar, the food industry and how sugar is hidden in most modern processed foods, and more importantly, why.